Publication: How AI Is Transforming B2B Marketing in Nutraceuticals

The article “AI – Breaking Down Barriers: How AI Can Transform Nutraceutical B2B Marketing,” co-authored by Dr. Sybille Buchwald-Werner (Newday) and Gaby Perfahl (Pharma Performance), has been published in the latest edition of AgroFOOD Industry Hi Tech. The piece highlights how generative AI helps nutraceutical brands better understand their markets, tailor communication, and accelerate go-to-market strategies – even in complex fields such as women’s metabolic health during menopause. Artificial Intelligence is reshaping the future of B2B marketing in the nutraceutical industry and for Dr. Sybille Buchwald-Werner, it’s more than a passing trend. It’s a return to her scientific roots.Dr. Sybille’s work with AI builds on more than two decades of experience, beginning with her PhD in molecular modelling, where algorithms and quantum physics were used to design drug molecules. Today, this expertise supports the application of AI to strategic marketing and innovation, including:

• Scientific market segmentation and evidence-based storytelling
• Smarter clinical research design and interpretation
• Product positioning built on scientific credibility and relevance

Together, the authors show how AI can bridge the gap between science and strategy, enabling ingredient brands to strengthen both innovation and communication.

Upcoming Events

Newday will be present at Vitafoods Europe in Barcelona (20–22 May) to discuss how AI can elevate ingredient brand strategies and support innovation. In addition, the AI & Nutraceuticals Workshop at #NFBD, co-led by Pelin Wood Thorogood and Dr. Sybille, will provide practical tools for applying AI across the nutraceutical value chain. A special thank you goes to Gayle De Maria and AgroFOOD Industry Hi Tech for featuring this perspective and highlighting the growing impact of AI in B2B nutraceutical marketing.