Newday guides companies through the scientific journey, from molecular insights to clinical validation, ensuring that every product is built on robust evidence and inspiring stories.
The Newday Roadmap
Phytochemical investigations Profiling and standardization of plant extracts
Mode of action studies
Liking actives to biological pathways
Biomarker selection
Relevant and measurable
Clinical study design
From pilot to pivotal trials
Data evaluation
Into meaningful claims and positioning
Claim substantiation
Building scientific dossiers
Scientific storytelling
Messages that resonate with regulators, partners, and consumers
“We need science to obtain facts, and we need passion to turn facts into products for a better future.”
